https://avero.company/en/blog/iGaming sales and marketing for agencies and brandsenhttps://avero.company/en/blog/cpa-vs-revshare-vs-hybrid/https://avero.company/en/blog/cpa-vs-revshare-vs-hybrid/Mon, 12 Oct 2026 09:00:00 +0300MarketHow CPA, RevShare and Hybrid deals differ for agencies and iGaming brands, when each model pays off, and what to put in the contract to avoid payout disputes.https://avero.company/en/blog/in-house-bizdev-vs-outsourced-sales/https://avero.company/en/blog/in-house-bizdev-vs-outsourced-sales/Fri, 09 Oct 2026 09:00:00 +0300For agenciesIn-house BizDev, founder-led sales or outsourced sales: we compare cost, time to first deals and risk for an iGaming agency, with an illustrative calculation.https://avero.company/en/blog/how-to-choose-a-facebook-agency/https://avero.company/en/blog/how-to-choose-a-facebook-agency/Tue, 06 Oct 2026 09:00:00 +0300For brands12 questions an iGaming brand should ask a Facebook agency before launch: GEOs, Meta's gambling ad rules, creatives, payouts, testing, ad account ownership.https://avero.company/en/blog/influencer-marketing-in-igaming/https://avero.company/en/blog/influencer-marketing-in-igaming/Fri, 02 Oct 2026 09:00:00 +0300InfluencerStreams, YouTube, Telegram and short-form video in iGaming: which formats to buy, payment models, Twitch and YouTube rules, vetting creators, measuring results.https://avero.company/en/blog/traffic-quality-and-fraud/https://avero.company/en/blog/traffic-quality-and-fraud/Tue, 29 Sep 2026 09:00:00 +0300MarketMulti-accounting, bonus abuse, incentivized traffic and fake influencer reach: how to define traffic quality, hold, KPIs and the dispute process before launch.https://avero.company/en/blog/how-to-package-agency-case-studies/https://avero.company/en/blog/how-to-package-agency-case-studies/Tue, 22 Sep 2026 09:00:00 +0300For agenciesiGaming agency case study structure: goal, GEO, source, payment model, results. How to show numbers under NDA and build a one-pager and an agency profile.https://avero.company/en/blog/igaming-ad-compliance-checklist/https://avero.company/en/blog/igaming-ad-compliance-checklist/Fri, 18 Sep 2026 09:00:00 +0300MarketWhat to check before launching iGaming ads: a license in the GEO, local ad rules, Meta and Google requirements, 18+, influencer disclosure and the contract.https://avero.company/en/blog/test-launch-with-a-new-agency/https://avero.company/en/blog/test-launch-with-a-new-agency/Tue, 15 Sep 2026 09:00:00 +0300For brandsHow a brand and an agency run a test launch: goal, budget and cap, timeline, KPIs and baseline, success criteria, reporting and the post-test call. Plus a checklist.https://avero.company/en/blog/igaming-marketing-glossary/https://avero.company/en/blog/igaming-marketing-glossary/Tue, 08 Sep 2026 09:00:00 +0300MarketFTD, baseline, NGR, RevShare, hold, shave, cap, KYC and 36 more iGaming marketing terms in plain English for agencies, BizDev and brand affiliate managers.https://avero.company/en/blog/first-message-to-a-brand/https://avero.company/en/blog/first-message-to-a-brand/Tue, 01 Sep 2026 09:00:00 +0300For agenciesWhy iGaming brands ignore agency pitches and how to write a first message that gets a reply: structure, examples, follow-up cadence, channels and a checklist.https://avero.company/en/blog/agency-reporting-metrics/https://avero.company/en/blog/agency-reporting-metrics/Tue, 25 Aug 2026 09:00:00 +0300For brandsWhat to track in an agency report beyond CPA: reg-to-FTD, first deposit, D7/D30 redeposits, retention, cohort NGR and ROI, bonus-driven players and breakdowns.https://avero.company/en/blog/how-to-choose-a-geo/https://avero.company/en/blog/how-to-choose-a-geo/Tue, 18 Aug 2026 09:00:00 +0300MarketHow to choose a launch country in iGaming: regulation, payments, competition, language, LTV, seasonality and agency expertise. A scoring table and GEO test plan.