Player acquisition for online casinos
We connect online casinos with Facebook and influencer agencies that bring in real players, not just sign-ups. We only work where advertising is legal in the GEO and allowed by platform rules.
P7How casino differs from other verticals
In casino, the money isn’t in the first deposit — it’s in what the player does next. That shapes what you need from an agency and from the payment model.
Long player lifetime
Cohort value unfolds over months. Scaling decisions are made on repeat deposits and revenue, not on cost per FTD.
RevShare and hybrids
Models where the agency shares the quality risk are more common than in sports betting. The NGR formula and carryover matter.
Bonus-hunting risk
Generous welcome bonuses attract bonus hunters. Fraud rules and a hold period need to be in place before launch.
Which KPIs to set for a casino agency
Cost per first deposit is only the starting point. To see whether an agency brings in real players, you need cohort-level quality metrics:
- Registration-to-deposit conversion — how many sign-ups go on to make a first deposit.
- Average first deposit and the share of players below baseline.
- Repeat deposits on day 7 and day 30 — the main early signal of quality.
- Cohort revenue — NGR and ARPU from the players of a specific agency and source.
- Share of “bonus” players who leave after wagering the welcome bonus.
More in our articles “Agency reporting: which metrics to watch” and “Traffic quality and fraud”.
How we pick an agency for a casino
The same process as for any brand — with extra focus on cohort quality and bonus rules.
Goal
We go through the GEO, vertical, payment model, expected volume and ad restrictions.
30 minutesShortlist
We select agencies with relevant experience and ask them the awkward questions first.
2–4 agenciesMeetings
We set up calls with the shortlisted agencies and help you compare offers.
ChoiceTest
We lock in KPIs, cap, timeline, hold and traffic-quality rules.
PilotOversight
We stay involved: reports, disputes, the decision to scale.
ScaleRelated reading
CPA vs RevShare vs Hybrid: How Agencies and iGaming Brands Agree on Payouts
The rate is on the table from day one; baseline, hold and carryover only surface in the first report. Here's how the three payout models work and which contract terms to settle before launch.
Traffic Quality and Fraud: How iGaming Brands and Agencies Agree Before Launch
Traffic quality disputes start after launch, but they're prevented before it. Here's what to put in the contract, which quality KPIs to agree on, and how to review disputed players without the finger-pointing.
How to Choose a GEO for an iGaming Launch: Logic, Not Hype
“Everyone's going into that country right now” isn't a strategy. Here are the criteria brands and agencies use to choose a launch GEO — and how to validate the choice with a test.
Questions about casino traffic
How is casino traffic different from betting?
Casino has flatter seasonality and longer player lifetime, so RevShare and hybrid deals are more common and player quality is judged over months. Betting is driven by the sports calendar and major tournaments.
Which sources work for online casinos?
Our focus is Facebook in countries where Meta allows such ads, and influencer marketing: streams, YouTube, Telegram. The choice depends on the GEO, license and platform rules.
What KPIs should an agency have?
Beyond cost per FTD: registration-to-deposit conversion, repeat deposits, retention and cohort revenue. Details in our article on agency reporting.
Let’s start with your goal
Answer five quick questions — we’ll turn them into a brief and send it to Telegram. Or just message us directly.
- We reply on Telegram and suggest a time for a call
- On the call we break down the task and tell you how we can help
- If we’re not a fit, we’ll say so and point you in the right direction
Who are you?
The next questions depend on your answer.
Your traffic sources
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What kind of agency do you need?
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GEOs
Where you operate or plan to launch.
Vertical and payment model
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How can we reach you?
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