About Avero

On your agency’s side.

Avero is an outsourced sales team in iGaming. We represent Facebook and influencer agencies: we find them clients, run negotiations and support each partnership. And we help brands find an agency they can trust with their budget.

Concrete passageway with a lime light line receding into the distance

Strong agencies are short on sales. Brands are short on vetted partners.

Why we exist

We close the gap between traffic and sales

The iGaming market has plenty of agencies that are excellent at buying traffic, and plenty of brands that need that traffic. Yet they meet by chance: through cold emails, conference introductions and referrals.

Avero makes that meeting systematic. For agencies, we provide the sales function they usually lack — positioning, access to decision-makers and negotiations. For brands, we act as a filter: a shortlist instead of a hundred pitches, plus help with the test.

We focus on two channels — Facebook and influencer marketing — and two verticals — casino and betting. A narrow focus lets us understand the mechanics, payment models and risks instead of selling “a bit of everything”.

What we do

FindBrands for agencies and agencies for brands — matched by GEO, vertical, traffic sources and payment model.

NegotiateWe prepare intros, handle emails and calls, and help agree on the model, rate, cap, hold and test.

SupportWe stay in touch after launch: reporting, disputes, scaling.

Principles

How we work

Rules you can put to the test on the very first call.

One agency, one deal

We never pitch two competitors to the same brand, and we never show your terms to anyone else.

Relevance over volume

No intro unless the GEO, vertical and model match. That saves both sides time.

Confidentiality

Case studies, terms and contacts stay within the negotiation. NDA on request before any materials are exchanged.

Transparency

You see who we are negotiating with and what stage each conversation is at.

Legal and platform-compliant

We only take on work where advertising is legal in the GEO and complies with Meta and platform rules. Audience: 18+ only.

An honest “no”

If we can’t help, we’ll say so right away and point you in the right direction.

Editorial

The Avero blog

We write about how agencies and brands can find each other and work together without surprises: payment models, negotiations, tests, traffic quality, compliance. We check facts about platform rules and regulation against official sources and always include dates.