iGaming sales & marketing blog
Hands-on guidance for Facebook and influencer agencies and iGaming brands: payment models, negotiations, test launches, traffic quality and compliance.
CPA vs RevShare vs Hybrid: How Agencies and iGaming Brands Agree on Payouts
The rate is on the table from day one; baseline, hold and carryover only surface in the first report. Here's how the three payout models work and which contract terms to settle before launch.
In-House BizDev vs Outsourced Sales: Which Pays Off for an iGaming Agency
Three ways for an agency to land brand clients: an in-house BizDev, the founder, or an outsourced sales team. An honest comparison, an illustrative six-month calculation and the ground rules for working together.
How to Choose a Facebook Agency for an iGaming Brand: 12 Questions to Ask First
An agency's pitch deck always looks good. The twelve questions below show how it will actually handle your budget, your license and your data.
Influencer Marketing in iGaming: What to Buy from Streamers and How to Measure It
What a brand actually pays for in an influencer campaign, which platform rules you need to know upfront, and how to turn reach into results you can measure.
Traffic Quality and Fraud: How iGaming Brands and Agencies Agree Before Launch
Traffic quality disputes start after launch, but they're prevented before it. Here's what to put in the contract, which quality KPIs to agree on, and how to review disputed players without the finger-pointing.
How to Package Agency Case Studies So iGaming Brands Actually Reply
A brand reads your case study as a forecast of what it gets if it gives you a test. Here's the structure of a case study, how to work around an NDA, the one-pager format and the mistakes that get your email pushed to “later”.
Pre-Launch Compliance: What to Check in iGaming Ads for Brands and Agencies
A halted campaign costs more than a week of checks before launch. Here's the sequence brands and agencies can follow to clear compliance before the first impression.
Test Launch With a New iGaming Agency: How to Run a Pilot Without Disputes
A pilot can fail even when the traffic is fine — if the two sides had different ideas of what they were testing. Here is what to agree on before launch.
iGaming Marketing Glossary: 44 Terms for Agencies and Brands
In briefs, contracts and reports, the same word can mean different things. We've collected the terms every agency–brand conversation in iGaming relies on and explained each one in a sentence or two.
Why iGaming Brands Ignore Agency Pitches — and How to Get a Reply
Agency pitches go unanswered not because the traffic is bad, but because the message is. Here's how to build a first message to a brand from four blocks, with examples, follow-ups and a checklist.
Agency Reporting for iGaming Brands: Which Metrics to Track Beyond CPA
CPA tells you what a player cost, not what they brought in. Here are the metrics that reveal traffic quality — and how to agree on a reporting format with your agency.
How to Choose a GEO for an iGaming Launch: Logic, Not Hype
“Everyone's going into that country right now” isn't a strategy. Here are the criteria brands and agencies use to choose a launch GEO — and how to validate the choice with a test.
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