Outsourced sales for iGaming agencies
You’re great at buying traffic. We make sure brands buy from you. We find brands that fit your GEOs, sources and capacity, run the negotiations and support the partnership.
P1Great media buying doesn’t sell itself
An agency can run excellent traffic and still spend months hunting for its next client. Brands are buried in identical emails, conferences are expensive, and in-house BizDev means hiring, onboarding and the risk that the person walks out with your contacts.
- Cold emails sink. A brand gets dozens of “we have the best traffic” pitches a week and replies to none of them.
- Case studies don’t land. Dashboard screenshots without context don’t explain why a brand should trust you with its budget.
- Negotiations eat your focus. The founder haggles over rates instead of growing the team and scaling winning campaigns.
- Clients come in waves. Without a systematic pipeline, losing one brand means idle capacity.
We take sales off your plate — from packaging to the deal
You stay focused on buying and production. We build your brand pipeline and keep it moving.
Agency profile
GEOs, sources, verticals, capacity, payment models, team — on one page a brand can read in a minute.
Case study packaging
Task, GEO, source, model and result in relative metrics — so nothing breaches your NDA. How to do it →
Brand map
A list of brands and operators you fit by GEO, vertical and payment model.
Intros to decision-makers
We reach the people who decide on buying traffic — no mass mailings. Why mass outreach fails →
Negotiations and terms
CPA, RevShare or hybrid, rate, cap, hold, fraud rules, test terms. On payment models →
Ongoing support
We help you get through the test, review reports, settle disputes and grow volumes.
How we work with an agency
From the first call to a new brand’s first deposits. You always approve the final terms, and the contract is signed directly with the brand.
Brief
We go through your GEOs, sources, verticals, capacity and payment models, and review your cases.
30 minutesPackaging
We build an agency one-pager and case studies brands can read in a minute.
One-pagerBrand map
We list the brands you fit by GEO, vertical and payment model.
ShortlistIntro & negotiation
We reach the people who buy traffic and run the conversations with you.
DealTest & scale
We help launch the pilot, read the reports and grow volumes.
GrowthAn honest look at who we take on
- You have iGaming experience and 1–3 case studies you can share, even anonymized.
- You know your GEOs and verticals — where you outperform the market: Casino, Sportsbook or both.
- You have spare capacity — the team, budgets or cap to take on a new client within the next month.
- You play by the rules of the platforms and local laws — Meta authorization, influencer ad disclosure, 18+ audiences.
- You want “traffic at any cost” that bypasses platform rules or targets countries where such ads are banned.
- You have no case studies in the vertical and want to start with a major brand.
- You don’t have the capacity to take on a new client any time soon.
If you’re not a fit yet, we’ll tell you what’s missing and pick the conversation back up when you’re ready.
An hour of prep is enough to start
If something’s missing, we’ll help you put it together on the first call.
Compare the options
In-house BizDev pays off once your client flow is already large and steady. Until then, an outsourced team gets results faster and without the fixed cost of hiring.
| In-house BizDev | Cold outreach & conferences | Avero | |
|---|---|---|---|
| Time to start | Hiring, onboarding, ramp-up | Immediate, but replies aren’t guaranteed | Right after the brief and agency packaging |
| Brand knowledge & contacts | Built over months | Hit and miss | The core of what we do |
| Fixed costs | Salary, bonuses, travel | Tickets, booths, team time | Model agreed per project |
| Negotiations & terms | On you and your hire | On you | We prepare and lead them with you |
| Team focus | Diluted by hiring and oversight | Diluted by travel | You stay focused on traffic |
| Risk of losing contacts | They leave with the employee | — | All contacts and history stay with you |
Articles for agencies
CPA vs RevShare vs Hybrid: How Agencies and iGaming Brands Agree on Payouts
The rate is on the table from day one; baseline, hold and carryover only surface in the first report. Here's how the three payout models work and which contract terms to settle before launch.
In-House BizDev vs Outsourced Sales: Which Pays Off for an iGaming Agency
Three ways for an agency to land brand clients: an in-house BizDev, the founder, or an outsourced sales team. An honest comparison, an illustrative six-month calculation and the ground rules for working together.
Influencer Marketing in iGaming: What to Buy from Streamers and How to Measure It
What a brand actually pays for in an influencer campaign, which platform rules you need to know upfront, and how to turn reach into results you can measure.
Which agencies do you take on?
Facebook and influencer agencies with iGaming experience that can show case studies (anonymised is fine), know their GEOs and verticals, and are ready to take on a new client soon.
How do you find brands for an agency?
First we package the agency: GEOs, sources, capacity, payment models, case studies. Then we build a list of brands you genuinely fit and reach the people who make traffic-buying decisions. No mass cold outreach.
Do you negotiate on our behalf?
We prepare and lead the first contacts and help agree the payment model, rate, cap, hold and test terms. You always approve the final terms and sign directly with the brand.
Will you sell our competitors at the same time?
We agree conflict-of-interest rules up front. We never pitch two agencies in the same deal and never show your case studies or terms to other agencies.
How soon will we get the first meetings?
It depends on your positioning, GEOs and season. We give a timeline after the first call — once it’s clear who to pitch you to and with what.
Tell us about your agency
Five quick questions, and we’ll know which brands to pitch you to. Your brief goes straight to Telegram.
- We reply on Telegram and suggest a time for a call
- On the call we break down the task and tell you how we can help
- If we’re not a fit, we’ll say so and point you in the right direction
Who are you?
The next questions depend on your answer.
Your traffic sources
Select all that apply.
What kind of agency do you need?
Select all that apply.
GEOs
Where you operate or plan to launch.
Vertical and payment model
Not sure? Skip this step.
How can we reach you?
We’ll reply on Telegram.
Your brief is ready
Click “Send via Telegram” — a chat with @DenAvero opens with the text already in the message field. If it isn’t there, paste it: we’ve copied the brief to your clipboard.
This site doesn’t store your data: the brief only goes to Telegram when you send it yourself.