Market
Payment models, glossary, traffic quality, compliance and GEO selection — the iGaming marketing basics.
CPA vs RevShare vs Hybrid: How Agencies and iGaming Brands Agree on Payouts
The rate is on the table from day one; baseline, hold and carryover only surface in the first report. Here's how the three payout models work and which contract terms to settle before launch.
Traffic Quality and Fraud: How iGaming Brands and Agencies Agree Before Launch
Traffic quality disputes start after launch, but they're prevented before it. Here's what to put in the contract, which quality KPIs to agree on, and how to review disputed players without the finger-pointing.
Pre-Launch Compliance: What to Check in iGaming Ads for Brands and Agencies
A halted campaign costs more than a week of checks before launch. Here's the sequence brands and agencies can follow to clear compliance before the first impression.
iGaming Marketing Glossary: 44 Terms for Agencies and Brands
In briefs, contracts and reports, the same word can mean different things. We've collected the terms every agency–brand conversation in iGaming relies on and explained each one in a sentence or two.
How to Choose a GEO for an iGaming Launch: Logic, Not Hype
“Everyone's going into that country right now” isn't a strategy. Here are the criteria brands and agencies use to choose a launch GEO — and how to validate the choice with a test.
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